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The subject of this privacy policy is not only the processing of personal data when you visit our websites, but also our handling of your data if you are an interested party, customer, partner, or supplier, or if you apply for a job with iTernity. Finally, we inform you about your rights and provide all necessary contact information.

Website visitors

1. Use of our website

You can use iternity.com without providing any data. We use forms to specify the respective purpose of the data processing. The data transfer between your browser and our web server as well as the data transfer from forms to us is always encrypted. The legal basis for web server operation, statistics, and reloaded content is Art. 6 p. 1 p. 1 lit. f DSGVO (General Data Protection Regulation).

1.1 Logging and session detection

Whenever you call up a website, your browser typically transmits the following data: Your IP address, date and time, requested page, the website you have previously visited, which browser and operating system you are using to access the site, and the languages you have stored in your browser. We log this data to ensure safe operation. Our hoster only saves your IP address in abbreviated form. After 7 days, the entries are included in anonymous access statistics and are deleted.


We use transient cookies (e.g. session ID) to recognize related requests. If you prohibit your browser from accepting these cookies, you will not be able to use some functions (e.g. log in to the portal). Usually your browser deletes these cookies when you close the browser. You can configure your browser settings according to your wishes and, for example, refuse to accept cookies. In this case, you may not be able to use all the functions of this website.

1.2 Analysis and tracking

We integrate several US-American IT services for analysis and tracking. These providers are subject to US law and their servers are partly located in the USA. According to the current legal situation, no "adequate level of data protection" can be guaranteed for US providers. Furthermore, at least with Google and LinkedIn, it must be assumed that these providers also use the information obtained through their analysis services for their own purposes.


We still want to use these providers because we do not know of any equivalent European services. We therefore ask you in the "Banner" for your consent in accordance with Art. 6 para. 1 p. 1 lit. a and Art. 49 para. 1 p. 1 lit. a DSGVO (General Data Protection Regulation). This is voluntary - you have no disadvantage if you continue without analysis. You can also revoke your decision or make a new decision at any time:

Privacy Settings

As long as your consent is active, your browser will load the Google Tag Manager. We use this to manage the analysis services. The Tag Manager itself does not use cookies, does not collect any personal data, and does not access such data. The Tag Manager loads JavaScript programs from Google Analytics, LinkedIn Conversion Tracking, and ClickDimensions in your browser. These programs set persistent cookies and send browser properties and your actions to their servers.

1.3 ClickDimensions

We use ClickDimensions to analyze your visit to our website and your interaction with our e-mails. For example, if you click on a link in one of our marketing emails, we associate this with your behavior. We import the data evaluated by ClickDimensions on our behalf into our customer database (CRM). We use the information gathered in this way to make our e-mails and websites more relevant, to optimize our marketing activities, and to provide interest-based advertising. The ClickDimensions server is located in the EU. We have a contract for order processing and standard contract clauses with ClickDimensions. ClickDimensions assures us that the data will not be used for their own purposes. You can find general information on their "Security and Privacy" page.

1.4 LinkedIn Conversion Tracking

In addition, we use Conversion Tracking from LinkedIn to show you advertising which is relevant to you. We receive aggregated, anonymous reports about the adverts utilized, and information about how you use our websites. We are not aware of any possibilities to make settings for better data protection. Please see the LinkedIn privacy policy for more information.

1.5 Google Analytics & Matomo

Google Analytics provides us with information on the age, gender, and interests of the site visitors. These originate from Google and cannot be assigned to a specific person. If you identify yourself within a session (e.g. by logging in to the portal), we will assign the characteristics provided by Google to you in order to offer you our products and services in a targeted manner. We have activated IP anonymization: According to Google, the IP address transmitted to Google Analytics is not merged with other data from Google. The above-mentioned data is stored by Google for 26 months. We have agreed to Google's "Addendum to data processing". You can find further information in Google's privacy policy.


We use the web analytics service Matomo. No cookies are used for this purpose. If you do not agree with the storage and analysis of this data from your visit, then you can opt out below by clicking. In this case, an opt-out cookie will be placed in your browser, with the result that Matomo will not collect any session data. Please note that the complete deletion of your cookies means that the opt-out cookie will also be deleted and may have to be reactivated by you.

1.6 Google Maps and YouTube

We have integrated Google Maps to display interactive maps. For this we use a 2-click solution so that data is only sent to Google when you interact with the map. Google then processes technically necessary data (your IP address, our provider identification) for its own purposes as well. We have accepted Google's contract for joint responsibility in this respect.


On some websites we embed YouTube videos. For this we use a 2-click solution so that data is only sent to YouTube when you klick on the video. The data-saving embedding contains our provider identification; thus, YouTube knows from which page the video is called up. If you are logged in to your YouTube account, YouTube will know that you are visiting our website. You can prevent this by logging out of YouTube.


For more information on the use of Google Maps and YouTube, see Google's privacy policy.

1.7 Links to social media platforms

We only link to our presence on Twitter, Xing, and LinkedIn, but do not integrate social media widgets. We use LinkedIn Conversion Tracking - see above.

1.8 Contact form

When you contact us by e-mail or via our contact form, the data you provide (your e-mail address, your first and last name, and any other information you may have provided) will be stored by us to answer your questions. We delete the data arising in this connection after storage is no longer necessary or restrict processing if there are legal storage obligations.

1.9 SalesViewer

We use SalesViewer to better target content to our website users and prioritize our sales efforts. SalesViewer does not store cookies, but relies on a database of company IP addresses and javascript code to collect company-related data. You can object to the data processing at any time: Opt-out SalesViewer. This will place an opt-out cookie for this website on your device.

Interested parties, customers and partners

2. Interested parties, customers and partners

2.1 B2B master data and interests

Interested parties contact us directly, are selected in the course of market research, or are conveyed by external service providers. We store the data of interested parties, customers, and partners in a CRM system, and inform them about our products and services. In doing so, we consider and store the specific interests of the contacts. Through our e-mailings and our website we record and link the specific interests of our contacts. From this we derive sales opportunities for our software solutions and advertise to the contacts accordingly. For this purpose, we only use contact data where we can assume that there is an interest in our products and services. Invalid contact data will be corrected or deleted. The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO (General Data Protection Regulation). Due to the unlimited license for software solutions from iTernity GmbH, master data is only deleted upon request. Data of contacts and interested parties will be deleted latest if 10 years after the first contact no business relationship exists and the expression of an interest in our products dates back at least 10 years.


We process personal data of customers and partners as far as this is necessary to provide the contractual services. The legal basis is Art. 6 para. 1 p. 1 lit. b, f DSGVO (General Data Protection Regulation). For the purpose of implementing the contract, personal data will be passed on to third parties (e.g. mail-order companies, payment service providers) who process the data on their own responsibility. Any further use will only be made if legal permission has been granted. Personal data will be stored as long as is necessary for the execution of the contract. Statutory storage obligations remain unaffected.

2.2 Support Portal

In the Support Portal, we only store the profile information you provide and we use it exclusively to process your requests and tickets. Data provided in the support context is stored for analysis, further development of our software and traceability.

2.3 Newsletter

If you would like to subscribe to one of our newsletters, we need a valid e-mail address and your name. We use both for advertising purposes until you unsubscribe from the newsletter. Legal basis is Art. 6 para. 1 p. 1 lit. a DSGVO (General Data Protection Regulation). Every newsletter contains an unsubscribe link. You can also opt out of receiving our newsletter by e-mail. For newsletters we use ClickDimensions, see above.


3. Photos at events

At our own events and at our trade fair stands we take photos for our own marketing and advertising purposes. These can be published in trade journals, in our printed materials, in our newsletters, on our website, and in our presence in social networks. Our photographer is easily recognizable. We therefore assume that you accept the above-mentioned use when you look into their camera. Photos of events will be used for advertising purposes for a maximum of 10 years, but will not be deleted from the photo archive. You can object to the promotional use at any time. If you do so, we will remove your named images from online media and our photo archive and will not use them in reprints. However, we need a special reason before we can recall already printed materials or photos submitted to a trade journal.


4. Your application to iTernity

If you apply for a job with us, we need the following data to determine your suitability: name, date of birth, nationality, contact details, CV/resume, and certificates. Legal basis is § 26 S. 1 BDSG (Federal Data Protection Act). This data is accessible to the personnel department and your future superiors. Exceptions relate to cases in which the legislator requires or provides for the disclosure of the data (for example, in the course of tax audits by the tax authorities or within the scope of application of the Money Laundering Act). Data will only be transferred abroad if you apply for a position in the corresponding country.


If you apply to us via portals operated by third parties, we will receive your data from the source to which you have given your consent to the transfer of data. For more information on data collection, please contact the source in question. As part of the application process, we also check whether we can offer you another vacant position which matches your application. If we are interested in keeping your application documents for a later date, we will ask you for your separate consent in this respect. In all other respects, we will store your application data for a period of six months from the date of receipt of your application, provided that this does not conflict with the statutory storage obligations. The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO (General Data Protection Regulation).


5. Your rights as a data subject

You have the following rights under the respective legal requirements regarding personal data about you:

  • Information and data transferability
  • Revocation or objection to processing
  • Correction of your data
  • Restriction of processing, or deletion
  • Complaint to the data protection authority
Contact details

6. Responsibility and data protection officer

Responsible for the processing of your data is:


iTernity GmbH
General manager: Ralf Steinemann
Heinrich-von-Stephan-Strasse 21
79100 Freiburg
E-Mail: info@iternity.com
Phone: +49 761 59034810


Please contact us - we will take care of your request immediately. If you have any further questions regarding the processing of your personal data or require further information on the subject of data protection, you are welcome to contact our data protection officer directly.



You can also complain to a regulatory authority. Responsible for our company is:

The State Commissioner for Data Protection Baden-Württemberg
Königstraße 10a
70182 Stuttgart
E-Mail: poststelle@lfd.bwl.de
Phone: +49 711 6155410

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